Marketing Advisory Committee

ORDINANCE NO. 12-892
An Ordinance Amending the Carolina Beach Town Code, Chapter 11, Article VIITourism
and Marketing, Division 1 -Carolina Beach Tourism and Marketing Committee
The Town Council of the Town of Carolina Beach hereby amends the Carolina Beach Town Code, Carolina
Beach Town Code, Chapter 11, Article VII- Tourism and Marketing, Division 1-Carolina Beach Tourism and
Marketing Committee to add:
ARTICLE VII- TOURISM AND MARKETING
DIVISION 1. -CAROLINA BEACH TOURISM AND MARKETING COMMITTEE
Sec. 11-88. -Creation and purpose.
Sec. 11-89.- Composition and appointment of members.
Sec. 11-90.- Organization; meetings; records.
Sec. 11-91. - Responsibility, powers. and duties.
Sec. 11-92.- Compensation.

Sec. 11-88. - Creation and purpose.

Pursuant to state law, G.S. § 160A-146, the tourism and marketing committee

of the town is hereby created as a standing committee. The purpose of the tourism

and marketing committee shall be to consult with and provide input to the Carolina

Beach Town Council and the New Hanover County Tourism Development Authority

related to the tourism industry in the town.

(Ord. No. 08-752, 8-12-08; Ord. No. 10-845, 8-24-10)

Sec. 11-89.- Composition and appointment of members.

The tourism and marketing committee shall consist of RiAe eleven (11) voting

members and one alternate that only votes in place of an absent member. The town

manager or his designee shall serve as staff liaison to the committee. All voting

members shall be appointed by the town council and shall be citizens of the town or

representatives from the town's business community, including but not limited to small

business, real estate, and the resort/lodging industry within the town. All members

shall be appointed for two-year terms or until a successor is appointed. Terms shall

run from June 30 to July 1. Appointments shall be on staggered terms. No member of

the marketing committee shall serve more than three consecutive terms. Vacancies

occurring for reasons other than expiration of term shall be filled as they occur by the

town council for the period of the unexpired term.

(Ord. No. 1D-845, 8-24-10)

Sec. 11-90. - Organization; meetings; records.

(a)

(b)

(c)

(d)

There shall be a chairman, vice chairman, and secretary elected annually by

the tourism and marketing committee members at a regular meeting in July.

The committee shall adopt rules of procedure for the conduct of its business

that shall be effective following approval by the town council. Subsequent

changes to the rules of procedure shall also be subject to approval by the town

council. The committee shall keep minutes of the meetings and records of the

members' attendance, discussions, and recommendations. All minutes and

records shall be furnished to the town council. The records shall be considered

a public record.

The tourism and marketing committee chairman shall preside at all meetings

and sign all documents relative to action taken by the committee. When the

chairman is absent, the vice-chairman shall perform the duties of the

chairman. When both the chairman and vice-chairman are absent, a

temporary chairman shall be selected by those members who are present.

The tourism and marketing committee shall hold at least one meeting each

month. The chairman, or in his or her absence the vice-chairman, may call a

special meeting of the marketing committee at any time. A quorum of the

marketing committee shall be in attendance before action of an official nature

can be taken. Notice of regular and special meetings shall be given in

accordance with G.S. § 143-318.9 et seq. All meetings shall be open to the

public and subject to the provisions of G.S. ch. 143, art. 33C, regarding open

meetings.

Routine business shall include issues pertinent to the successful marketing of

the community in relation to tourism, as well as, a review of applications being

submitted from the town council for funding projects, programs, or equipment

supporting the community's efforts to attract and support the tourism industry.

(e)

The town council shall have the authority to remove any member who misses

three consecutive regular meetings or more than four total meetings in a oneyear

period. It shall be the responsibility of the chairman of the committee to

advise the town council of any member who misses three consecutive regular

meetings or more than a total of four meetings in a one-year period. Absences

due to sickness, death, or other emergencies of a like nature shall be regarded

as approved absences and shall not affect the member's status on the

Committee. However, in the event of a long illness, or other such cause for

prolonged absences, the chairman of the tourism and marketing committee

shall advise the town council of the situation, and the town council may

remove the member. In the event the town council removes a member

because of his or her failure to comply with the attendance requirements set

forth herein, the town council shall notify the chairman of the committee, in

writing, that the member has been removed. Each member shall notify the

chairman, vice-chairman, or secretary at least 48 hours before a regular

meeting when an absence is anticipated.

(Ord. No. 10-845, 8-24-10)

Sec. 11-91.- Responsibility, powers, and duties.

(a)

(b)

(c)

(d)

The tourism and marketing committee shall work with the town council, the

New Hanover County Tourism Development Authority, and the Cape Fear

Coast Convention and Visitors Bureau to develop programs and initiatives to

promote the tourism industry in the town.

Upon approval by the town council, the tourism and marketing committee shall

provide annual marketing recommendations to the Cape Fear Coast

Convention and Visitors Bureau for inclusion in the annual county-wide

marketing plan.

The tourism marketing committee shall function in an advisory capacity to the

town council and shall meet from time-to-time with the town council to discuss

issues relative to marketing and tourism.

The tourism and marketing committee shall coordinate on applications for TDA

funding that have been prepared and approved by the town council prior to

submission to the TDA for approval.

(e)

The tourism and marketing committee shall work closely with local

nongovernmental organizations and the private sector to promote tourism that

will benefit the community.

(Ord. No. 10-845, 8-24-10)

Sec. 11-92. - Compensation.

Tourism and marketing committee members shall serve without monetary

compensation.

(Ord. No. 10-845, 8-24-10)

Adopted this 8th day of May 2012.